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| Audience Analysis | 1 |
| Cognitive Processes | 1 |
| Economic Factors | 1 |
| Mass Media Effects | 1 |
| Media Research | 1 |
| News Media | 1 |
| Political Attitudes | 1 |
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| McLeod, Jack M. | 1 |
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McLeod, Jack M.; And Others – 1987
A study investigated audience news comprehension, focusing on objective knowledge questions measuring "acquaintance with" as contrasted to "knowledge of" as indexed by cognitive complexity and the frames of cognitive structure. A single continuing story--the Tax Reform bill that was moving through the United States Congress at…
Descriptors: Audience Analysis, Cognitive Processes, Economic Factors, Mass Media Effects
