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| Adults | 1 |
| Mass Media Effects | 1 |
| Media Research | 1 |
| News Media | 1 |
| Newspapers | 1 |
| Political Issues | 1 |
| Television | 1 |
| Voting | 1 |
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| Communication Research--An… | 1 |
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| McLeod, Jack M. | 1 |
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Peer reviewedMcLeod, Jack M.; And Others – Communication Research--An International Quarterly, 1983
Found considerable support for the hypothesis that voters who rely on television use candidates' image characteristics to make their voting choices more than do voters who rely on newspapers. Found little support for the second hypothesis that candidates' stands on issues will play a stronger role among voters who rely on newspapers. (PD)
Descriptors: Adults, Mass Media Effects, Media Research, News Media
