Sexism in General Business Texts.

McLean, Gary N.; And Others

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ERIC Number: EJ175204

Record Type: CIJE

Publication Date: 1978

Pages: N/A

Abstractor: N/A

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Sexism in General Business Texts

McLean, Gary N.; And Others

Journal of Business Education, 53, 5, 215-7, Feb 78

Reports an analysis of the roles assigned to each sex in prose and photographs of general business textbooks. Results indicated that the textbooks did not provide equal treatment to both sexes, and suggested that the general business teacher needs to make efforts to counterbalance the impact of such sex biases on their students. (TA)

Descriptors: Business Education, Content Analysis, Photographs, Sex Discrimination, Sex Role, Sex Stereotypes, Textbook Bias, Textbook Evaluation, Textbooks

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