Ethos and Credibility: The Construct and Its Measurement after Three Decades.

McCroskey, James C.; Young, Thomas J.

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Peer reviewed

ERIC Number: EJ249780

Record Type: CIJE

Publication Date: 1981

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Ethos and Credibility: The Construct and Its Measurement after Three Decades.

McCroskey, James C.; Young, Thomas J.

Central States Speech Journal, v32 n1 p24-34 Spr 1981

Reviews research involving the definition and measurement of the source credibility construct and reports on a new study. Argues that future factor analytic studies of source credibility would serve no useful purpose, that the historical definitions of the construct should be retained, and that satisfactory measures already exist. (PD)

Descriptors: College Students, Communication (Thought Transfer), Communication Research, Concept Formation, Credibility, Definitions, Factor Analysis, Higher Education, Measurement, Rating Scales, Research Reports, State of the Art Reviews

Publication Type: Journal Articles; Information Analyses; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A