The Use and Abuse of Factor Analysis in Communication Research.

McCroskey, James C.; Young, Thomas J.

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Peer reviewed

ERIC Number: EJ217452

Record Type: CIJE

Publication Date: 1979

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

The Use and Abuse of Factor Analysis in Communication Research.

McCroskey, James C.; Young, Thomas J.

Human Communication Research, v5 n4 p375-82 Sum 1979

Discusses decisions that researchers must make in their application of factor analysis to data related to communication phenomena. Offers several suggestions to aid researchers in reaching appropriate decisions. (JMF)

Descriptors: Communication (Thought Transfer), Communication Research, Decision Making, Factor Analysis, Research, Research Methodology, Researchers

Publication Type: Journal Articles; Reports - Evaluative

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A