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| Behavioral Science Research | 1 |
| Communication (Thought… | 1 |
| Individual Power | 1 |
| Information Theory | 1 |
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| Lashbrook, Velma J. | 1 |
| McCroskey, James C. | 1 |
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Download full textLashbrook, Velma J.; McCroskey, James C. – 1972
The concepts of credibility, attraction, power, and "homophily" (degree to which source and receiver are similar in certain attributes) have been investigated as independent and unrelated variables in the communication process. The authors seek to establish the relationship of these variables as subdivisions of the overriding concept…
Descriptors: Behavioral Science Research, Communication (Thought Transfer), Individual Power, Information Theory
