Descriptor
| Attitude Change | 1 |
| Behavioral Science Research | 1 |
| Communication (Thought… | 1 |
| Credibility | 1 |
| Persuasive Discourse | 1 |
| Speech Communication | 1 |
Author
| Luchok, Joseph A. | 1 |
| McCroskey, James C. | 1 |
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| Journal Articles | 1 |
| Reports - Research | 1 |
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Luchok, Joseph A.; McCroskey, James C. – Southern Speech Communication Journal, 1978
Examines the effect of varying the quality of evidence in a persuasive message. Concludes that, while good evidence may not be necessary to persuasive communication, poor evidence is detrimental. (PD)
Descriptors: Attitude Change, Behavioral Science Research, Communication (Thought Transfer), Credibility
