The evaluation of instructional television (ITV) is a new field with evaluation methods largely borrowed from other disciplines. The evaluator is not apt to be trained specifically in this area but will learn "on the job" while defining his role for those with whom he works. The evaluator should consider the following recommendations: (1) Evaluation should be an integral part of the ITV project plan; (2) The evaluator should help project planners define their short and long term goals; (3) Unintended results may be a by-product of the project and should not be overlooked; (4) Improving the methods of cost analysis is a very important area for future evaluations; (5) The evaluator should balance those aspects of the program that require definite decisions and those that seem most critical for the program's survival; (6) A reasonable time frame should be observed and decision deadlines met; and (7) Results should be communicated in a clear and useful fashion to the right person. A five page bibliography is included together with a variety of sample guidelines and questionnaires used in other evaluation studies. (Author/NR)