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McAnany, Emile G. | 1 |
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McAnany, Emile G. – 1973
Radio has several advantages which give it great potential for improving living conditions in the rural areas of developing countries. It is the most universal mass communication medium and is presently able to support effective, low-cost local development programs. At present, the five most effective utilization strategies are the following: 1)…
Descriptors: Bulletins, Developing Nations, Educational Radio, Mass Media