Given the increase of tobacco use among adolescents, the understanding of the personality variables and characteristics which are associated with tobacco use is a critical issue today. This study attempted to identify differences and similarities among the value hierarchies of adolescents who have never tried tobacco, adolescent tobacco experimenters, and adolescents who use tobacco daily. A questionnaire assessing tobacco usage, selected demographic information, and terminal values with the Rokeach Value Survey, was administered to 5,128 adolescents from grades 7 through 12. The priority placed on the terminal values of health, family security, a comfortable life, a world at peace, a sense of accomplishment, an exciting life, mature love, pleasure, social recognition, national security and salvation were statistically significant in differentiating the three groups of adolescents. Experimenters placed significantly higher priorities on the terminal values of health and a world at peace as compared to the daily users. Daily users placed significantly higher levels of emphasis on the values of a sense of accomplishment, mature love, and salvation than the tobacco experimenters did. Non-users placed significantly higher priorities on family security, a world at peace, a sense of accomplishment, and salvation as compared to experimental users. Terminal value hierarchies of abstainers stressed health, family security, a world at peace, salvation, and national security more than indicated by daily users. (Author/ABL)