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Mayo, John K.; And Others – Instructional Science, 1975
A complete, detailed cost-effectiveness analysis of the Mexican Telesecundaria. (HB)
Descriptors: Cost Effectiveness, Developing Nations, Educational Television, Evaluation Methods
Peer reviewed Peer reviewed
Mayo, John K.; And Others – Communication Research: An International Quarterly, 1984
Analyzes the transfer of "Sesame Street" to Brazil and Mexico. Explains how the short-run success and long-run failure of the transfer can be found in the nature of the supplier-receiver relationships and in the emphasis on product transfer rather than process modification and adjustment. (PD)
Descriptors: Childrens Television, Educational Television, Formative Evaluation, Marketing
Mayo, John K.; And Others – 1973
"Telesecundaria" has for the past six years attempted to provide secondary education (grades 7-9) by television to those students who would normally not be able to continue their education beyond the primary level. The study reported here aimed to evaluate the system, especially its cost-effectiveness, suggest strategies for improvement,…
Descriptors: Cost Effectiveness, Developing Nations, Educational Change, Educational Media
Mayo, John K.; Klees, Steven J. – 1974
Research compared Mexico's television-based Telesecundaria (TS) with its more traditional secondary school counterpart, the Ensenanza Directa (ED). The data collected indicated that the TS schools tended to be located in poorer rural communities and to have larger classes and less adequate facilities; its students were generally older and from…
Descriptors: Academic Achievement, Chemistry, Comparative Analysis, Conventional Instruction