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Peer reviewedMayo, John K.; And Others – Communication Research: An International Quarterly, 1984
Analyzes the transfer of "Sesame Street" to Brazil and Mexico. Explains how the short-run success and long-run failure of the transfer can be found in the nature of the supplier-receiver relationships and in the emphasis on product transfer rather than process modification and adjustment. (PD)
Descriptors: Childrens Television, Educational Television, Formative Evaluation, Marketing
