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Mayer, Richard E. – Cambridge University Press, 2009
For hundreds of years verbal messages such as lectures and printed lessons have been the primary means of explaining ideas to learners. Although verbal learning offers a powerful tool, this book explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand…
Descriptors: Instructional Design, Verbal Learning, Multimedia Instruction, Epistemology
Clark, Ruth Colvin; Mayer, Richard E. – Performance Improvement, 2008
A learner-centered approach is a central feature of instruction based on a constructivist learning model. However, there is some confusion regarding the requirement for behavioral activity as a prerequisite for a learner-centered environment. We offer evidence in this article that some types of behavioral activity can interfere with cognitive…
Descriptors: Constructivism (Learning), Active Learning, Learning Processes, Teaching Methods

Mayer, Richard E.; Massa, Laura J. – Journal of Educational Psychology, 2003
Examines the hypothesis that some people are verbal learners and some people are visual learners. Presented a battery of 14 cognitive measures related to the visualizer-verbalizer dimension to 95 college students and then conducted correlational and factor analyses. Results have implications for how to conceptualize and measure individual…
Descriptors: Cognitive Ability, Cognitive Style, Learning Theories, Multiple Intelligences

Mayer, Richard E.; Heiser, Julie; Lonn, Steve – Journal of Educational Psychology, 2001
Presents research on and discusses the redundancy effect, consistent with a dual-channel theory of multimedia learning in which adding on-screen text can overload the visual information-processing channel, causing learners to split their visual attention between two sources. In research, lower transfer performance also occurred when interesting…
Descriptors: Cognitive Processes, Higher Education, Information Theory, Multimedia Instruction

Plass, Jan L.; Chun, Dorothy M.; Mayer, Richard E.; Leutner, Detlev – Journal of Educational Psychology, 1998
English-speaking college students (n=103) enrolled in a German course read a German story presented by a computer program which allowed them to choose a verbal or visual (picture or video clip) translation. Students remembered word translations better when they saw both annotations. Implications for a theory of multimedia learning are discussed.…
Descriptors: Cognitive Style, Computer Uses in Education, German, Higher Education

Mayer, Richard E.; And Others – Educational Technology Research and Development, 1995
Explains a generative theory of textbook design and describes three experiments that compared college students' solutions on transfer problems after reading science texts with illustrations adjacent to corresponding text and including annotations, and illustrations separated from text without annotations. (LRW)
Descriptors: Abstracts, College Science, Comparative Analysis, Higher Education
When Less Is More: Meaningful Learning from Visual and Verbal Summaries of Science Textbook Lessons.

Mayer, Richard E.; And Others – Journal of Educational Psychology, 1996
In 3 experiments, 163 college students who read a summary with a sequence of short captions with simple illustrations depicting steps in a process recalled the steps and solved transfer problems as well as or better than students who received the full text with a summary or alone. (SLD)
Descriptors: College Students, Higher Education, Instructional Materials, Learning