Considerable research effort has been devoted to investigating semantic priming effects, particularly, the locus of those effects. Semantically related primes might activate their target's lexical representation (through automatic spreading activation at short stimulus onset asynchronies (SOAs), or through generation of words expected to follow…

Models of written word recognition in languages using the Roman alphabet assume that a word's visual form is quickly mapped onto abstract units. This proposal is consistent with the finding that masked priming effects are of similar magnitude from lowercase, uppercase, and alternating-case primes (e.g., beard-BEARD, BEARD-BEARD, and BeArD-BEARD).…

Three experiments are reported investigating the role of letter order in orthographic subset priming (e.g., "grdn"-GARDEN) using both the conventional masked priming technique as well as the sandwich priming technique in a lexical decision task. In all three experiments, subset primes produced priming with the effect being considerably…

There is broad consensus that printed complex words are identified on the basis of their constituent morphemes. This fact raises the issue of how the word identification system codes for morpheme position, hence allowing it to distinguish between words like "overhang" and "hangover", and to recognize that "preheat" is…

In most current models of word recognition, the word recognition process is assumed to be driven by the activation of letter units (i.e., that letters are the perceptual units in reading). An alternative possibility is that the word recognition process is driven by the activation of grapheme units, that is, that graphemes, rather than letters, are…

Studies using the lexical decision task with English stimuli have demonstrated that homophones are responded to more slowly than nonhomophonic controls. In contrast, several studies using Chinese stimuli have shown that homophones are responded to more rapidly than nonhomophonic controls. In an attempt to better understand the impact of homophony,…

Recent studies have found that masked word primes that are orthographic neighbors of the target inhibit lexical decision latencies (Davis & Lupker, 2006; Nakayama, Sears, & Lupker, 2008), consistent with the predictions of lexical competition models of visual word identification (e.g., Grainger & Jacobs, 1996). In contrast, using the…

When asked to list semantic features for concrete concepts, participants list many features for some concepts and few for others. Concepts with many semantic features are processed faster in lexical and semantic decision tasks [Pexman, P. M., Lupker, S. J., & Hino, Y. (2002). "The impact of feedback semantics in visual word recognition:…

An orthographically similar masked nonword prime facilitates responding in a lexical decision task (Forster & Davis, 1984). Recently, this masked priming paradigm has been used to evaluate models of orthographic coding--models that attempt to quantify prime-target similarity. One general finding is that priming effects often do not occur when…

According to parallel distributed processing (PDP) models of visual word recognition, the speed of semantic coding is modulated by the nature of the orthographic-to-semantic mappings. Consistent with this idea, an ambiguity disadvantage and a relatedness-of-meaning (ROM) advantage have been reported in some word recognition tasks in which semantic…

What is the effect of a word's higher frequency neighbors on its identification time? According to activation-based models of word identification (J. Grainger & A. M. Jacobs, 1996; J. L. McClelland & D. E. Rumelhart, 1981), words with higher frequency neighbors will be processed more slowly than words without higher frequency neighbors because of…