This article discusses the initiatives of Purdue University President France Cordova in boosting minority and female representation among administration and students and in improving overall undergraduate performance. Dr. France Cordova is by no means the first college president to declare increasing the presence of women and minorities on campus as a top priority. Nor will Cordova be the last. However, several of her initiatives thus far suggest she is aggressively guiding Purdue University into a firmer embrace of diversity while building on its stellar reputation as a world-class engineering institution. In 2008, Purdue had only one Latino among its adjunct faculty; no Latinos, Blacks or Native Americans were among its 84 non-tenure-track lecturers or postdoctoral ranks either. During academic year 2009-10, at least six women were added to the full-time engineering faculty. So far, initiatives aimed at improving undergraduate performance and the first-year student experience appear to be paying dividends as retention climbed to an all-time high of 87 percent in 2008-09. The article also includes "Indiana at a Glance" showing statistics on: (1) Purdue Tenured and Tenure-track Faculty by Race/Ethnicity 2009; (2) Six-year Graduation Rates at Select Indiana Institutions; (3) Undergraduate Enrollment by Race, for Select Schools; (4) Indiana Full-time Instructional Faculty and Administrators by Ethnicity, Fall 2009-10; (5) Rating Diversity Climate at Purdue; (6) Educational Attainment in Indiana vs. U.S.; and (7) Population Breakdown.