Research Support for Marketing.

Lucas, John A.

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Peer reviewed

ERIC Number: EJ288352

Record Type: CIJE

Publication Date: 1983

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Research Support for Marketing.

Lucas, John A.

New Directions for Institutional Research, No. 37 (Using Research for Strategic Planning) v10 n1 p19-26 Mar 1983

The office of institutional research can play a key role in creating a college's marketing plan. Designing survey instruments and evaluations to support new program development, employer-based education, and recruiting concepts are areas where institutional research can make important contributions (Author/MLW)

Descriptors: College Administration, College Students, Feasibility Studies, Higher Education, Institutional Research, Marketing, Needs Assessment, Program Development, Student Recruitment, Surveys

Publication Type: Reports - Descriptive; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A