As part of a review of its Small Business Management courses and seminars, William Rainey Harper College in Illinois conducted a study of students currently enrolled in spring 1995 and students who had enrolled from fall 1993 to fall 1994 to determine the students' characteristics, the effectiveness of marketing efforts, and students' perceptions of program effectiveness. Completed questionnaires were received from a total of 122 students, including 49 current students and 73 from a sample of 200 former students. Study findings included the following: (1) 63% of the small business enrollees were female, the average age was 41, and the mean family income of the students was $60,000; (2) in terms of student goals, 31% were trying to decide whether or not to own their own business, 27% were gathering information on how to start a business, 23% were seeking help to better manage their current business, and 20% were interested in expanding their current business; (3) 73.5% rated the courses as beneficial or very beneficial and 81% would recommend the classes to others; (4) the most common marketing method that prompted students to enroll was the college's class schedule mailed to their home, cited by 67.5%; and (5) 40% registered for their class via touchtone machine interaction and 60% via telephone interaction with a college employee. The survey instrument is appended. (BCY)