In 1990, a study was conducted at William Rainey Harper College (WRHC) to determine the feasibility of establishing an insurance program at the college and to assess local employment demand for insurance personnel. The survey instrument and a proposed curriculum for an associate degree program were mailed to 144 area insurance companies and agencies. Responses were received from 44 companies and agencies for a 31% response rate. Non-respondents were assumed to have no interest in the program, and employment demand was therefore calculated solely on the responses received. Major findings of the study included the following: (1) responses indicated that the proposed program could enroll as many as 56 full-time equivalent students per semester; (2) the annual salaries offered to associate degree graduates would be lower ($19,300) than the average for all other career graduates at WRHC ($24,000); (3) for 75% of the students currently employed by insurance companies/agencies, there would be a generous program of tuition reimbursement, with 75% of the firms offering employees full tuition rebates; (4) respondents expressed an interest in the development of a continuing education series of non-credit seminars and workshops; (5) the preferred topic for workshops was "industry issues," though over half of the respondents were also interested in "future trends" and "current events"; and (6) respondents suggested 11 individuals to serve as part-time faculty for the proposed program. Data tables, the survey instrument and cover letter, and the proposed curriculum are included. (JMC)