In December 1986, a study was conducted at Illinois' William Rainey Harper College (WRHC) to determine the feasibility of beginning a Business Information Management (BIM) program aimed at the middle-management level. A survey was mailed to 795 organizations with 250 or more employees in neighboring counties, requesting information on the interest in the proposed program, starting salaries and job titles that would be offered to BIM program graduates, hiring requirements, and comments on the proposed curriculum. The study also examined characteristics of the companies, how they handled BIM, their level of automation, automation applications used by managers, plans for instituting BIM, use of word processing, and kinds of word processing packages used. Study findings, based on an 8.7% response rate, included the following: (1) the organizations interested in the proposed new program estimated that they would encourage 74 existing employees to enroll for a few courses, 27 to enroll in the certificate program, and 48 to enroll in the associate degree program; (2) the organizations indicated that they would hire 31 of WRHC's BIM associate degree graduates; (3) if the reported demand were spread over a 5-year period, the average semester headcount would be 44 to 100 (depending on course load) and the average semester full-time equivalent would be 40; (4) the median starting salary for those hired from the WRHC program would be $20,000; (5) 48.5% of the companies had a business information center; and (6) over 95% indicated that they used personal computers, and 88% used mainframe computers. Based on study findings, it was concluded that the proposed BIM program was very feasible. The survey instrument is appended. (UCM)