In fall 1985, a study was conducted at William Rainey Harper College (WRHC) to provide a student profile for general information purposes, to gather data not available on the college's automated data file, and to analyze WRHC's marketing outreach. Surveys were mailed to random samples of 500 credit degree students and 300 continuing education students. Response rates of 82% for degree credit student and 71% for continuing education students were obtained. Study findings included the following: (1) WRHC enrolled about 2.7% of the district population in degree credit programs, with the proportions of students in the day and evening programs stabilizing at 53% and 46%, respectively; (2) most of the demographic characteristics of students had remained fairly constant over the last 5 to 10 years, though the average age of continuing education students had consistently grown older; (3) fewer students were interested in bus transportation or car pooling each year; (4) when student enrollments dropped in 1984 and 1985, the decline seemed to affect equally all segments of the student population; (5) 17.5% of the students were assisted by employer contributions for their education; and (6) the major factors attracting students to WRHC continued to be friends and relatives, convenience, specific programs and offerings, and low cost. The survey instrument is appended. (EJV)