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| New Directions for… | 1 |
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| Lucas, John A. | 1 |
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| Journal Articles | 1 |
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| Reports - Descriptive | 1 |
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Peer reviewedLucas, John A. – New Directions for Institutional Research, 1979
The components of a complete and effective marketing plan for higher education institutions are summarized. It is suggested that a marketing plan embrace all elements of the total marketing concept, and include curriculum evaluation, a retention program, and a scheme for evaluating the strategy's effectiveness. A bibliography is included.…
Descriptors: Change Strategies, College Administration, College Planning, Curriculum Evaluation
