Different Strokes in the Applicant Pool: Some Refinements in a Model of Student College Choice.

Litten, Larry H.

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Peer reviewed

ERIC Number: EJ265899

Record Type: CIJE

Publication Date: 1982

Pages: N/A

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Different Strokes in the Applicant Pool: Some Refinements in a Model of Student College Choice.

Litten, Larry H.

Journal of Higher Education, v53 n4 p383-402 Jul-Aug 1982

Research on college choice as it relates to students' characteristics is reviewed, and the choice process is shown to be a complex series of activities, with individuals participating in it differently. Parent education is a stronger influence than race or gender. Groups are likely to respond to different marketing strategies. (MSE)

Descriptors: College Applicants, College Choice, Higher Education, Marketing, Parent Background, Policy Formation, Racial Differences, Sex Differences, Student Attitudes, Student Characteristics, Student Recruitment

Publication Type: Journal Articles; Information Analyses; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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