On Being Heard in a Noisy World: Matching Messages and Media in College Marketing.

Litten, Larry H.; Brodigan, David L.

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Peer reviewed

ERIC Number: EJ263318

Record Type: CIJE

Publication Date: 1982

Pages: N/A

Abstractor: N/A

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On Being Heard in a Noisy World: Matching Messages and Media in College Marketing.

Litten, Larry H.; Brodigan, David L.

College and University, v57 n3 p242-64 Spr 1982

Two thousand parents and 3,000 unrelated high school seniors were surveyed to learn their needs and preferences in getting information about colleges. Both groups have similar concerns: finances first, then academic factors. It is suggested that different media may be effective for sending different messages about institutions and programs. (MSE)

Descriptors: College Choice, Communication (Thought Transfer), Higher Education, Information Dissemination, Marketing, Mass Media, National Surveys, Public Relations, Research, School Publications

Publication Type: Journal Articles; Reports - Research; Information Analyses

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

Grant or Contract Numbers: N/A