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A Critical Assessment of Null Hypothesis Significance Testing in Quantitative Communication Research
Peer reviewed
Direct linkLevine, Timothy R.; Weber, Rene; Hullett, Craig; Park, Hee Sun; Lindsey, Lisa L. Massi – Human Communication Research, 2008
Null hypothesis significance testing (NHST) is the most widely accepted and frequently used approach to statistical inference in quantitative communication research. NHST, however, is highly controversial, and several serious problems with the approach have been identified. This paper reviews NHST and the controversy surrounding it. Commonly…
Descriptors: Communication Research, Testing, Statistical Significance, Statistical Inference
