The question of whether women enrolling in women's colleges are more career-oriented than those enrolling in coeducational colleges was investigated. The study was prompted by earlier work concerning the effects of women's colleges on career success. The 1,818 subjects from generally comparable colleges (five women's and nine coeducational) indicated career importance, according to the Life Style Index, and college selection reasons. Analyses of variance indicate that women enrolling in women's colleges are significantly more career oriented than women enrolling in coeducational colleges and that women's college enrollees give more importance to career-oriented reasons for college choice. (Author/MSE)