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Lennon, Sharron J. – Social Behavior and Personality, 1986
The theory of information integration was used to predict that in first impression situations, clothing/physical appearance cues have differential importance depending upon the type of judgment elicited. Female college students (N=104) viewed and responded to slides of colored line drawings of female stimulus persons. Multiple regression of data…
Descriptors: Attitudes, Clothing, Cognitive Processes, Cues
Peer reviewed Peer reviewed
Lennon, Sharron J. – Adolescence, 1986
Used classical conditioning theory of learning to predict attitudes of junior high students toward spending for designer jeans. Found that students were likely to say that in comparison to the nondesigner jeans, they would spend more for the designer jeans, select them more often as gifts, and purchase them more often for themselves. (Author/ABB)
Descriptors: Adolescent Attitudes, Adolescents, Classical Conditioning, Clothing