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Download full textLee, Donghun; Trail, Galen T.; Lee, Cindy; Schoenstedt, Linda J. – ICHPER-SD Journal of Research, 2013
The purpose of this study was to test a structural model to determine which psychosocial constructs affected the purchase intention of athletic team merchandise (ATM). Results from the analyses indicated that the twelve-factor ATM model fit the data from collegiate athletic events well, explaining the various impact factors that lead to purchase…
Descriptors: Intention, Purchasing, Merchandising, Team Sports
