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Lamm, Kevan W.; Rumble, Joy N.; Carter, Hannah S.; Lamm, Alexa J. – Journal of Agricultural Education, 2016
In the information rich society of the 21st century consumers have had access to many different communication channels where they can find information about agricultural topics. Individuals seek information that fulfills their needs and opinion leaders have been identified as a solution to communicating with audiences about complex topics.…
Descriptors: Communication Strategies, Leadership Training, Predictor Variables, Agricultural Occupations
Lamm, Kevan W.; Lamm, Alexa J.; Carter, Hannah S. – Journal of Agricultural Education, 2014
Opinion leaders have been shown to have a significant amount of influence on their peers, yet there is little research examining how individual traits of opinion leaders are related. Generally the assumption is that these individuals share characteristics consistent with the literature; specifically that leaders tend to be optimistically oriented…
Descriptors: Leadership, Leaders, Leadership Training, Leadership Effectiveness
Lamm, Kevan W.; Carter, Hannah S.; Lamm, Alexa J. – Journal of Agricultural Education, 2016
The ability to evaluate and accurately articulate the outcomes associated with leadership development programs is critical to their continued financial and administrative support. With calls for outcome-based accountability, the need for rigorous evaluation is particularly relevant for those programs administered through the Cooperative Extension…
Descriptors: Leadership Training, Agricultural Education, Extension Education, Program Effectiveness
Lamm, Kevan W.; Lamm, Alexa J.; Carter, Hannah S. – Journal of Agricultural Education, 2015
Global conflicts have rapidly made water the most contentious issue in the world today. Considering water drives health, industry, recreation, and the agricultural food system it is no surprise that it has become such a hot topic. As a result, the general public has an increased interest in water-focused policy; policy that can have a large impact…
Descriptors: Water, Public Policy, Public Opinion, Agricultural Education