The Washington Student Achievement Council partnered with the North Central Educational Service District to design and develop a series of animated videos to share simple and clear information with students about the Washington College Grant and the benefits of pursuing education or training after high school. The videos aimed to build an engaging storyline by presenting sequential information about financial aid and postsecondary education and training in short segments. Videos were available in English and Spanish. The pilot project intended to address information gaps and increase students' awareness and understanding of postsecondary education opportunities and state financial aid. Survey results from the pilot project found that the videos were received positively, and students learned relevant information about financial aid and postsecondary education and training opportunities in Washington. Positive feedback and evidence of knowledge transfer led to an expansion of the informational videos project to several additional areas of the state. This demonstrates how evidence from a pilot project can be translated into practice and brought to scale to reach more students. Building intentional outreach strategies can more effectively engage with students and families and could contribute to increased awareness of postsecondary opportunities and improved educational outcomes in the state. [This project was a collaborative effort between the Washington Student Achievement Council and the North Central Educational Service District.]