Investigates the validity of the television industry's labeling of sensitive program content following the advent of the V-chip television ratings system. Examines programs for the nature and extent of portrayals of violence, sexual behavior and dialogue, and adult language. Suggests there are substantial limitations in the ability of the V-chip…

Investigates the nature and extent of violence contained in television programming that targets children aged 12 and younger. Notes that the violence itself is just as likely to be glamorized in children's as in nonchildren's shows, but it is even more sanitized and more likely to be trivialized. Documents five subgenres of children's programming…

Appraises the way in which the broadcasting industry is now promoting toys to children, focusing on structural changes in the broadcasting industry, new ways of financing and distributing programs, aggressive marketing by the toy industry, and the deregulatory climate at the Federal Communications Commission. (MS)

Finds clear patterns of differences in nature and number of commercials during children's programs on three different types of television channels: broadcast networks, independent stations, and cable networks. Examines themes/appeals employed in commercials, disclosures/disclaimers used, and other content attributes. (SR)