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| Advertising | 1 |
| Federal Regulation | 1 |
| Policy Formation | 1 |
| Preadolescents | 1 |
| Public Policy | 1 |
| Television Commercials | 1 |
| Television Research | 1 |
| Television Viewing | 1 |
| Toys | 1 |
| Young Children | 1 |
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| Kunkel, Dale | 1 |
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| Information Analyses | 1 |
| Opinion Papers | 1 |
| Speeches/Meeting Papers | 1 |
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Download full textKunkel, Dale – 1988
This report surveys the basic research on how children understand and respond to television advertising messages in order to determine whether regulation is necessary. The implications of the research findings for likely marketplace developments in an unregulated environment are discussed, and it is concluded that there is no sound basis to expect…
Descriptors: Advertising, Federal Regulation, Policy Formation, Preadolescents
