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Download full textKulavuz-Onal, Derya – CALICO Journal, 2015
Netnography (Kozinets, 2010) is an ethnographic approach to study communities that exist primarily online. Engaging in online participant observation, the netnographer connects to the online community through a computer screen, and the field is located inside the screen. Although it has been used in marketing research extensively, netnography is a…
Descriptors: Second Language Learning, Computer Assisted Instruction, Web Based Instruction, Ethnography
Direct linkKulavuz-Onal, Derya; Vasquez, Camilla – Ethnography and Education, 2013
Netnography is an approach to studying online communities and cultures to arrive at an ethnographic understanding. Drawing on our own experiences and methodological choices in a netnography of a multi-site online community of practice of English language teachers, known as Webheads in Action, this article illustrates how ethnographic fieldwork…
Descriptors: English (Second Language), Second Language Instruction, Second Language Learning, Language Teachers
