Student culture exerts significant influence on many aspects of college life by determining the kinds of people with whom one spends time and the values and attitudes to which one is exposed. To encourage attitudes and values consistent with the institution's educational purpose, cultural elements must be discovered and understood. (Author/MSE)

Five research principles are proposed to increase the utility of studies of college student culture: attempting to discover how group membership mediates member behavior and contributes to valued outcomes of college; using best practices of qualitative research; using flexible cognitive frameworks when collecting, analyzing, and interpreting data;…