Covert Modeling, Imagery Assessment, and Assertive Behavior.

Kazdin, Alan E.

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Peer reviewed

ERIC Number: EJ125648

Record Type: CIJE

Publication Date: 1975

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Covert Modeling, Imagery Assessment, and Assertive Behavior

Kazdin, Alan E.

Journal of Consulting and Clinical Psychology, 43, 5, 716-724, Oct 75

The purpose of the present investigation was (a) to examine the effect of two variables in developing assertive behavior using covert modeling and (b) to develop a technique to assess ongoing imagery during treatment. The results indicated that imagining multiple models or model reinforcement enhanced behavior change. (Author)

Descriptors: Adults, Assertiveness, Behavior Change, Imagery, Individual Power, Models, Motivation Techniques, Psychotherapy, Reinforcement, Research Projects, Simulation

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