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| Adults | 1 |
| Assertiveness | 1 |
| Behavior Change | 1 |
| Imagery | 1 |
| Individual Power | 1 |
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| Motivation Techniques | 1 |
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| Reinforcement | 1 |
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| Journal of Consulting and… | 1 |
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| Kazdin, Alan E. | 1 |
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Peer reviewedKazdin, Alan E. – Journal of Consulting and Clinical Psychology, 1975
The purpose of the present investigation was (a) to examine the effect of two variables in developing assertive behavior using covert modeling and (b) to develop a technique to assess ongoing imagery during treatment. The results indicated that imagining multiple models or model reinforcement enhanced behavior change. (Author)
Descriptors: Adults, Assertiveness, Behavior Change, Imagery
