Virtual reality (VR) therapies have been used in health and mental health care settings. The applicability of VR expressive tools has not yet been examined adequately in the creative arts therapies. This pilot qualitative study reports on 17 participants' experiences with VR art-making tools to determine its relevance to art therapy practice and research. Findings indicate that VR-based self-expression is an embodied visual expression, generates novel artistic and imaginal responses, and requires a developmental trajectory in expression and mastery. The unique characteristics of art therapy in VR were identified as positive emotions, play and exploration, learning and mastery, access, and storage. VR has the potential to enhance psychological health and well-being through creativity, enhanced imagination, interactivity, and problem solving.