A 2011 survey of young adults conducted by Public Agenda found that a cluster of obstacles have prevented many of them from competing college. The author describes the opportunity, college awareness, and funding gaps that put a postsecondary degree out of the reach of so many young people. For example, just 3 in 10 non-college-completers are aware of how the Free Application for Federal Student Aid (FAFSA) could help them finance their educations. Moreover, most young adults--both those who have graduated from college and those who haven't--are beginning to question whether the long-term benefits of higher education are worth the cost, especially if they have to take out student loans. The article recommends that policymakers address some fundamental questions: Why aren't more young people taking equal advantage of financial aid? How can we fix the broken high school counseling system? How can we help part-time college students? What do we mean by college? (Contains 1 figure and 1 endnote.)