Analyzes the speeches and writings of Jose Angel Gutierrez. His rhetoric, like that of earlier Black radicals, creates a new term--Chicano--sufficiently powerful to act as the rallying cry in the struggle for social change; restructures the experienced reality of the audience; and uses threats of violence. (JMF)

Examines Gonzales' extensive rhetoric in his campaign to improve the life of Chicanos. Gonzales' rhetorical vision focused on the need for Chicanos to know and take pride in their heritage. Some of his harshest criticisms deal with the education of his people. (PD)