Under new school-choice policies, schools feel increasing pressure to market their schools to parents and students. I examine how school leaders in New Orleans used different marketing strategies based on their positions in the market hierarchy and the ways in which they used formal and informal processes to recruit students. This study relied on…

This article develops a framework for investigating research use, using an "advocacy coalition framework" and the concepts of a "supply side" (mainly organizations) and "demand side" (policymakers). Drawing on interview data and documents from New Orleans about the charter school reforms that have developed there…

As the city with the largest charter-school market share in the United States, New Orleans, Louisiana exemplifies market-oriented models in education. For a city that is so "drenched in the past," the reform movement in New Orleans typically neglects historical context, often dismissing the education system pre-Katrina as simply corrupt…

Previous studies have focused on the differences between charter schools and district schools, treating all charters within a community as essentially alike. In effect, these studies take a "top­-down" approach, assuming that the governance of the school (charter versus district) determines the nature of the school. This approach may be…

The rise in the influence of and spending by educational philanthropists and foundations over the past two decades, especially in the area of market-based reforms, such as charter schools, vouchers, and merit pay, is evident across the United States. Largely due to philanthropic investments, relatively new educational intermediary organizations…