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Calvert, Sandra L.; Huston, Aletha C. – New Directions for Child Development, 1987
Points out that the world of television activates, cultivates, and alters the gender schemata that children bring to the viewing situation. Finds that viewing can also promote creation of new schemata or modification of existing ones. (Author/RWB)
Descriptors: Behavior Patterns, Childhood Attitudes, Children, Cognitive Structures

Huston, Aletha C. – Developmental Psychology, 1984
Children from grades one through six judged commercially produced advertisements, specially produced "pseudocommercials," and verbal descriptions as better suited to advertise a feminine or masculine sex-typed toy. Comprehension of sex-typed connotations was predicted by home television viewing patterns but not by general knowledge of sex…
Descriptors: Childrens Television, Comprehension, Developmental Stages, Elementary Education

Huston, Aletha C.; Wright, John C.; Marquis, Janet; Green, Samuel B. – Developmental Psychology, 1999
Examined television viewing over three years among two cohorts of 2- and 4-year olds. Found that viewing declined with age. With age, time in reading and educational activities increased on weekdays but declined on weekends, and sex differences in time-use patterns increased. Increased time in educational activities, social interaction, and video…
Descriptors: Age Differences, Child Behavior, Cohort Analysis, Context Effect