Presents a taxonomy of formal features of television and examines ways in which these features are used in current productions for children. Coding categories for formal features include action, pace, visual events, and auditory features. Concludes that commercial producers stress formal features as much or more than content. (PD)

Children's attention to and comprehension of television programs were studied by comparing the effects of viewing continuous stories (i.e., those with meaningful plots brought to resolution) and magazine-format programs containing unrelated bits of entertainment. Effects of program pacing were also studied. Multiple programs, differing in content,…

Points out that the world of television activates, cultivates, and alters the gender schemata that children bring to the viewing situation. Finds that viewing can also promote creation of new schemata or modification of existing ones. (Author/RWB)

Summarizes research findings on the structures, codes, and conventions of television as a communicative symbol, and on the effects of television on cognitive and social development. Suggests that television viewing can induce active cognitive processing, and that television can be a potent tool for teaching and communicating with young children.…