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Huston, Aletha C. – Developmental Psychology, 1984
Children from grades one through six judged commercially produced advertisements, specially produced "pseudocommercials," and verbal descriptions as better suited to advertise a feminine or masculine sex-typed toy. Comprehension of sex-typed connotations was predicted by home television viewing patterns but not by general knowledge of sex…
Descriptors: Childrens Television, Comprehension, Developmental Stages, Elementary Education