Prior research finds that low-income students are less likely to apply to and enroll in four-year colleges or more selective colleges, even after controlling for academic preparation and other background characteristics. The College Board sought to reduce barriers in the college application process through a targeted campaign of brochures and…

The College Board sought to reduce barriers in the college application process by minimizing information aggregation costs, encouraging a broad application portfolio, and providing an impetus to start the search process. Some students were offered additional encouragements, such as text message reminders or college application fee waivers. In a…

We investigate the efficacy of text messaging campaigns to remind students about and support them with key steps in the college search, application, selection and transition process. First, in collaboration with the College Board and uAspire, both national non-profit organizations, we implemented text-message based outreach and advising to…

Subtle policy adjustments can induce relatively large "ripple effects." We evaluate a College Board initiative that increased the number of free SAT score reports available to low-income students and changed the time horizon for using these score reports. Using a difference-in-differences analytic strategy, we estimate that targeted…

The nation's most selective colleges are often the centerpiece of the discussion surrounding college choice, and trends in college selectivity are relayed through stories of plunging admission rates at a few high-profile postsecondary institutions and anecdotes of model high school students unable to secure seats at these colleges. Such stories…