The authors report 2 experiments that compare the serial recall of pure lists of long words, pure lists of short words, and lists of long or short words containing just a single isolated word of a different length. In both experiments for pure lists, there was a substantial recall advantage for short words; the isolated words were recalled better than other words in the same list, and there was a reverse word-length effect: Isolated long words were recalled better than isolated short words. These results contradict models that seek to explain the word-length effect in terms of list-based accounts of rehearsal speed or in terms of item-based effects (such as difficulty of assembling items).