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Wilkins, Stephen; Huisman, Jeroen – Studies in Higher Education, 2015
Previous research has found that the images of universities formed by prospective students greatly influence their choices. With the advent of international branch campuses in several higher education hubs worldwide, many international students now attempt to construct images of these institutions when deciding where to study. The aim of this…
Descriptors: Higher Education, College Applicants, Reputation, Performance Factors
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Wilkins, Stephen; Balakrishnan, Melodena Stephens; Huisman, Jeroen – Journal of Studies in International Education, 2012
The international branch campus has emerged as a prominent feature on the international higher education landscape. Although there exists a fairly substantial body of literature that has sought to identify the motivations or choice criteria used by international students to select countries and institutions, there has to date been little research…
Descriptors: Higher Education, Student Attitudes, Campuses, Foreign Students
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Wilkins, Stephen; Huisman, Jeroen – Journal of Marketing for Higher Education, 2011
Previous research has found that the country and institution choices of international students are greatly influenced by recommendations they receive from others who have experience of undertaking higher education overseas. For Western universities, it is of utmost importance to satisfy their international students, who can then encourage the next…
Descriptors: Foreign Countries, Higher Education, Student Recruitment, Foreign Students
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Wilkins, Stephen; Huisman, Jeroen – Journal of Studies in International Education, 2011
The majority of international branch campuses are located in competitive higher education hubs, such as Singapore and the United Arab Emirates. Many find themselves having to recruit students regionally, and some, even globally, which results in them competing head-to-head with the home campuses of well-respected Western universities. The purpose…
Descriptors: Foreign Countries, Student Recruitment, College Students, Foreign Students
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Wilkins, Stephen; Huisman, Jeroen – Journal of Studies in International Education, 2013
In many countries and regions around the world international students now weigh up the potential advantages and disadvantages of undertaking their higher education at an international branch campus rather than at a home campus located in a traditional destination such as the United States or United Kingdom. The aim of the research is to identify…
Descriptors: Student School Relationship, Attachment Behavior, Foreign Countries, International Schools
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Wilkins, Stephen; Shams, Farshid; Huisman, Jeroen – Educational Studies, 2013
Recent changes in the English tuition fee policies have spurred a debate on the impacts on student choices for higher education. Expectations range from a sharp decrease in participation in higher education to relatively little change in student demand. We surveyed 1549 year 12 sixth-form students from four institutions spread geographically…
Descriptors: Foreign Countries, Fees, Tuition, College Choice