Earlier studies on stakeholder management in European universities focused on proactive strategies, that is, substantive organizational practices to establish and maintain mutually beneficial exchanges between universities and their stakeholders. We argue that the literature on stakeholder management has to be extended by theorizing defensive…

The country case studies are part of the empirical data collected for the "Promoting the Relevance of Higher Education" project. Before presenting the case studies, this introductory chapter describes how the 8 case studies were selected, the case study methodology, and provides an overview of the interviewed organisations and experts.…