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van Vught, Frans1
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van Vught, Frans; Huisman, Jeroen – Tuning Journal for Higher Education, 2013
In this paper we argue that both internal and external pressures and conditions urge contemporary higher education institutions to carefully think through their institutional profiles positions in domestic and global higher education contexts. We subsequently analyse strategic positioning from the strategic management literature and offer four…
Descriptors: Profiles, Institutional Characteristics, Strategic Planning, Higher Education