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Christensen, Steven S.; Howell, Scott L.; Hall, C. Giles – Online Journal of Distance Learning Administration, 2016
This article is a follow-up to a previous article, "Six Ways to Increase Enrollments at an Extended Campus," published in this journal (vol. 17, no. 4, winter 2015), wherein a seventh best practice to increase course offerings and increase enrollments at an extended campus is presented. This best practice seeks to identify those areas of…
Descriptors: Best Practices, Enrollment, Higher Education, Universities
Beyond Customer Satisfaction: Reexamining Customer Loyalty to Evaluate Continuing Education Programs
Hoyt, Jeff E.; Howell, Scott L. – Journal of Continuing Higher Education, 2011
This article provides questionnaire items and a theoretical model of factors predictive of customer loyalty for use by administrators to determine ways to increase repeat purchasing in their continuing education programs. Prior studies in the literature are discussed followed by results of applying the model at one institution and a discussion of…
Descriptors: Continuing Education, Marketing, Satisfaction, Evaluation
Hoyt, Jeff E.; Howell, Scott L.; Young, Summer – Journal of Continuing Higher Education, 2009
Program evaluations in the literature for evening classes generally fail to examine impact-related questions and focus instead on satisfaction with services and curricular offerings. This study examined the consequences for students if evening classes were not available. All student groups reported negative impacts on degree completion and…
Descriptors: Evening Programs, Program Effectiveness, Time to Degree, Student Characteristics