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Hossler, Don; Kemerer, Frank – New Directions for Higher Education, 1986
Steps taken by institutions to have a greater impact on their student enrollments are referred to as enrollment management. Organizational implications are defined and enrollment management is defined as a process that influences the size, shape, and characteristics of a student body. (MLW)
Descriptors: College Administration, College Planning, Competition, Enrollment
Hossler, Don – New Directions for Higher Education, 1999
Discussion of effective college admissions recruitment considers new methodology, including electronic media, student information systems, statistical technologies, and increased use of geodemographic tools. Stresses the importance, however, of traditional principles, such as personalization and timing of nonprofit marketing. (DB)
Descriptors: College Admission, Futures (of Society), Higher Education, Long Range Planning
Hossler, Don – 1985
A three-stage model of college choice is outlined, and research related to the model is reviewed. The first phase is a developmental one in which students determine whether they would like to attend college. For students entering postsecondary studies, the second stage involves gathering information about educational options. The third state is…
Descriptors: College Attendance, College Choice, Decision Making, Enrollment Influences

Hossler, Don – College and University, 1987
The principles and common practices of enrollment management efforts in colleges and universities are outlined, and institutional conditions favoring effective enrollment management are discussed. (MSE)
Descriptors: College Admission, College Applicants, Higher Education, Institutional Characteristics

Hossler, Don – New Directions for Institutional Research, 1991
Evaluation of college student recruitment and retention programs is complex and has limitations that must be acknowledged. It requires an ongoing commitment to evaluation and a willingness to look at such programs within the larger context of academic policies and administrative procedures. (MSE)
Descriptors: Administrative Organization, College Students, Educational Policy, Higher Education

Hossler, Don – Journal of College Admission, 1999
The Internet, World Wide Web, and CD-Roms appear to have the potential to help meet higher education recruitment managers' needs to recruit better students while reducing costs for their institutions. No one is certain where technological innovation will lead, but they are altering enrollment managers' practices and organizations. (Author/MKA)
Descriptors: College Admission, Computer Uses in Education, Enrollment Management, Higher Education
Hossler, Don; And Others – 1990
The book provides an examination of research and practice related to enrollment management at institutions of higher education. Part 1 describes enrollment management in the context of strategic planning and presents four organizational approaches. Part 2 focuses on marketing and student recruitment, while Part 3 considers student retention.…
Descriptors: Academic Persistence, Case Studies, College Attendance, Enrollment

Hossler, Don; And Others – College and University, 1991
A small liberal arts college's program of home visits for recruitment and admissions was evaluated. Forty students and several parents receiving home visits were classified by grades and eventual enrollment in the college, then surveyed. Results indicate the visits were the reason most applied. However, other factors were more strongly related to…
Descriptors: College Administration, College Admission, College Choice, Grades (Scholastic)
Hossler, Don – 1986
A guide to the development and operation of a college enrollment management system is presented for college administrators. After describing current issues that affect traditional student enrollments, the concept of enrollment management is defined, and its basic elements are introduced, along with broader organizational perspectives such as…
Descriptors: Case Studies, College Administration, College Attendance, Enrollment Influences
Hossler, Don – College Board Review, 1985
The concept of enrollment management is gaining acceptance as a means of ensuring institutional vitality. Those responsible for enrollment management must have direct responsibility for: student marketing and recruitment, pricing and financial aid, academic and career advising, academic assistance programs, institutional research, orientation,…
Descriptors: Academic Advising, College Administration, College Attendance, Enrollment
Kinzie, Jillian; Palmer, Megan; Hayek, John; Hossler, Don; Jacob, Stacy A.; Cummings, Heather – Lumina Foundation for Education, 2004
The college-choice process is complex and affects many high school students, family members and public policy-makers, as well as institutions of higher education. This report provides an overview of the college-choice process for traditional-age students and examines how it has evolved during the last half of the 20th century. Material from the…
Descriptors: Public Policy, College Admission, Family Characteristics, Equal Education
Hossler, Don – 1984
Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also…
Descriptors: Administrative Policy, Administrator Role, College Administration, College Admission