Steps taken by institutions to have a greater impact on their student enrollments are referred to as enrollment management. Organizational implications are defined and enrollment management is defined as a process that influences the size, shape, and characteristics of a student body. (MLW)

Discussion of effective college admissions recruitment considers new methodology, including electronic media, student information systems, statistical technologies, and increased use of geodemographic tools. Stresses the importance, however, of traditional principles, such as personalization and timing of nonprofit marketing. (DB)

A three-stage model of college choice is outlined, and research related to the model is reviewed. The first phase is a developmental one in which students determine whether they would like to attend college. For students entering postsecondary studies, the second stage involves gathering information about educational options. The third state is…

The principles and common practices of enrollment management efforts in colleges and universities are outlined, and institutional conditions favoring effective enrollment management are discussed. (MSE)

Evaluation of college student recruitment and retention programs is complex and has limitations that must be acknowledged. It requires an ongoing commitment to evaluation and a willingness to look at such programs within the larger context of academic policies and administrative procedures. (MSE)

The Internet, World Wide Web, and CD-Roms appear to have the potential to help meet higher education recruitment managers' needs to recruit better students while reducing costs for their institutions. No one is certain where technological innovation will lead, but they are altering enrollment managers' practices and organizations. (Author/MKA)

The book provides an examination of research and practice related to enrollment management at institutions of higher education. Part 1 describes enrollment management in the context of strategic planning and presents four organizational approaches. Part 2 focuses on marketing and student recruitment, while Part 3 considers student retention.…

A small liberal arts college's program of home visits for recruitment and admissions was evaluated. Forty students and several parents receiving home visits were classified by grades and eventual enrollment in the college, then surveyed. Results indicate the visits were the reason most applied. However, other factors were more strongly related to…

A guide to the development and operation of a college enrollment management system is presented for college administrators. After describing current issues that affect traditional student enrollments, the concept of enrollment management is defined, and its basic elements are introduced, along with broader organizational perspectives such as…

The concept of enrollment management is gaining acceptance as a means of ensuring institutional vitality. Those responsible for enrollment management must have direct responsibility for: student marketing and recruitment, pricing and financial aid, academic and career advising, academic assistance programs, institutional research, orientation,…

The college-choice process is complex and affects many high school students, family members and public policy-makers, as well as institutions of higher education. This report provides an overview of the college-choice process for traditional-age students and examines how it has evolved during the last half of the 20th century. Material from the…

Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also…