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ERIC Number: EJ334528
Record Type: Journal
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0271-0560
EISSN: N/A
Enrollment Management and Its Context.
Hossler, Don; Kemerer, Frank
New Directions for Higher Education, n53 p5-14 Spr 1986
Steps taken by institutions to have a greater impact on their student enrollments are referred to as enrollment management. Organizational implications are defined and enrollment management is defined as a process that influences the size, shape, and characteristics of a student body. (MLW)
Descriptors: College Administration, College Planning, Competition, Enrollment, Higher Education, Marketing, Models, Student Characteristics, Student Recruitment
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A